Thinking Outside the Box With Gaming Insider Boyd Beasley
Thursday, March 5th, 2009Think what you may, Electronic Arts is one of the biggest and most respected names in the video game business. They’ve been a part of my personal gaming life for decades. I vaguely remember losing countless hours to Archon and Archon II, Populous, The Bard’s Tale and, more recently, Need for Speed, Burnout, Crysis and Warhammer Online. I could easily say I and countless others like me wouldn’t be the gamers we are today if it weren’t for Electronic Arts.
It was a treat for me to sit down last week and speak with EA’s senior director of customer service, Boyd Beasley. We had the chance to talk about the future of gaming, what it means to be a griefer, the role of social media in gaming, and how a company like EA can meet the challenges of the ever-changing gaming market. I was able to capture some of our conversation on camera for posterity. Although there were a few subjects we really couldn’t talk about, I came as close to those as I could. The conversation was fairly refreshing, and it was good to see that EA is looking outside the box a bit to solve some of the industry’s problems. Take a look:
It was great to see a gamer at the helm of EA’s customer service, even if he is a carebear (sorry, Boyd. I had to take a shot!). From our discussion both on and off the camera, it was easy to see that Boyd is passionate about what he does, and the industry needs more passionate people.



