Color (Connect and Organize) My World: Dell launches the “Studio” brand and Dell Dock
Thursday, June 26th, 2008It’s all over the interwebs already, but in case you haven’t heard, Dell made a pretty big –and colorful – splash today with the launch of Studio—a sleek, colorful and nicely loaded new product line designed to unleash the blogger/poet/novelist/artist/scrapbooker/YouTuber/Annie Leibovitz in all of us.
The first tranche of systems in the new line is two laptops – Studio 15 (15.4”) and Studio 17 (17”). John Biggs at the New York Times notes, “It’s summer, so why shouldn’t one’s laptop match one’s hot-pink bikini?… Optional Blu-ray or DVD recording drives ensure you can watch a movie under your beach umbrella, while built-in Wi-Fi, cellular broadband and Bluetooth keep things connected.”
For a quick overview of these systems take a look at this video with John New from Dell’s notebook team:
Of all the color options (seven different solid lids, plus four graphite with color insets), pink seems to be the most popular callout. The fashionable gearheads at GQ made note of the pink option, but were also impressed with Dell Dock, a simple, customizable task bar that replaces multiple icons on the desktop and sorts applications by category, that’s premiering with Studio. Wilson Rothman’s overview and very nice slide show on Gizmodo even hit the front page of Techmeme. To answer your question, Wilson, you can move the dock around.
For more on the Dell Dock, take a look at this vlog:
After backing in to a compliment about Studio’s “mouth watering colors” and “a few tasty extras, Charlie Sorrel at Wired also gives Dell Dock props and suggests that “The Studio is looking like a nice alternative to the MacBook.” Note to Charlie: Not exactly the way we’d put it, but thanks!
If you think beyond the box when buying a computer – read: if you accessorize whenever you can – don’t miss the color-matched Designed for Dell line of bags, mice/mouses, portable hard drives and other personalization options.
Lots of interesting ground to cover, so look for more on Studio, Dell Dock and Designed for Dell over the next few days.
