A sea of color will wash over select recreational hotspots across the U.S. tomorrow as Dell choreographs mass arrays of the quintessential summer accessory – a super-sized, eye-popping beach towel. The event launches Dell’s six-festival Summer Rocks Tour and Sweepstakes.
Large-scale checkerboard mosaics comprised of hundreds of colorful beach towels – 15,000 in all – are planned rain-or-shine for:
- Austin, Texas
- Chicago, Illinois
- Los Angeles, California
- Miami, Florida
- New York, New York
- Seattle, Washington
The premium bamboo towels evoke the new Dell Studio laptop PCs, which are available in more than 10 color combinations.
Hangtags on the towels announce the Dell Summer Rocks Sweepstakes, which offers passionate music fans the chance to win one of 10 pairs of tickets to the 2008 Austin City Limits Music Festival, Sept. 26-28 in Austin, Texas.
Dell’s Summer Rocks Tour will take the eclectic Dell Dome experience to six of the summer’s hottest music festival destinations:
- Lollapalooza – Chicago, Aug. 1-3
- Virgin Mobile Festival – Baltimore, Aug. 9-10
- Outside Lands Music & Arts Festival – San Francisco, Aug. 22-24
- Bumbershoot – Seattle, Aug. 30-Sept. 1
- Monolith Music Festival – Morrison, Colo., Sept. 13-14
- Austin City Limits Music Festival – Austin, Texas, Sept. 26-28
The exterior of the geodesic Dell Dome will serve as a massive canvas for the work of Brooklyn-based artist Mike Ming, whose designs are available on the Dell™ Inspiron™ 1525 laptop. Ming also will create a new work of art at each Dell Dome event and assist visitors with their own projects.
Inside the Dell Dome, visitors can take part in unique Dell experiences like:
- Stations for creating a 20-track “digital mix tape” from a menu of up to 100 songs.
- A pop culture hair salon, where stylists will recreate iconic rock star hairdos.
- Custom and Mike Ming original airbrush tattoos.
- Custom heat iron transfers for shirts, bags and scarves.
Who wouldn’t want to walk around Lollapalooza looking like Amy Winehouse?
For highlights from the Dell Summer Rocks tour, and special online features and downloads, visit the Dell Lounge.