Dell launched the Studio 15 and Studio 17 laptops last week. To kick off the launch in the UK we took some press out to the Formula 1 Test Day in Silverstone, UK, where we showed off the new products, and gave them a sneak peek of what’s to come.
Below is a vlog with the highlights. As our spokespeople, David Clifton and Adam Griffin we were briefing our guests, the engines were roaring in the background, creating an exciting atmosphere for the day. We could see the cars zipping around the track from the window of our briefing room. It was pretty impressive.
Dell sponsors the BMW-Sauber team, which meant we were able to take a tour of the pits and service roads while we were there, and driver Nick Heidfeld made an appearance at lunch. Behind-the-scenes access aside, hosting our briefings at the F1 Test Day was fitting for another reason: Formula 1 is a sport where technology and design are utterly dependent on each other. With Studio, we’re likewise focusing on where technology and design intersect. While most of us are not using our laptops to analyze road surface conditions on the way to work, we are all dependent on our technology every day to surf, share, watch, learn, and stay connected – and we want it to look good in the process.
Don’t take our word for it though, Daniel at Tech Digest described the Studio laptops as tasty, while Gaj commented on the design and customisation options. Also, check out our Flickr site for photos from the day.
July 14th, 2008 at 10:35 am
That’s a pretty comprehensive video, it looks good, I’ve included that on my latest Dell Studio Launch Coverage round-up on Zath.co.uk as well as coverage from some of the other bloggers in attendance.
Thanks very much for a very interesting and enjoyable media launch event!
July 14th, 2008 at 6:46 pm
[…] Dell’s Your Blog have also created a video based upon the filming that they did as part of the day including some of the important points of the Dell Studio laptop launch itself. […]