I might be sensitized because of the hoopla, but since the launch of pink XPS 1330 and 1530 versions last week, I’ve begun noticing that pink is positively pervasive online and off. I thought it might be a spring thing, but according to some trend watchers, pink’s now a year-round fashion staple for women, and it’s showing up front and center in personal technology as well.
“Pinks are as popular with technology products as they are with clothing this spring,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Now-a-days, consumers are using and carrying colorful laptops and technology products as a way to express themselves.”
That insight has not been lost on Dell. The Mother’s Day online and catalog promos are a profusion of pink (OK, I’m done with the alliteration) In addition to the aforementioned laptops, there’s an array of pink tech, including a Fuji digital camera, an Iomega portable hard drive and an assortment of pink carrying cases.
May 7th, 2008 at 1:57 pm
pink is pink