I’m guessing that most hardcore gamers don’t actually read the WSJ - but there’s nothing like a little link love to connect us to stories that impact us. Here is the real scoop on what we are up to.
Dell XPS and Alienware are both great brands – arguably the greatest brands in PC gaming – and both will live on. But we are going to expand our focus on Alienware. We are going to invest like crazy in product development, design and engineering to propel Alienware as the premier gaming brand in the future. We are integrating the best gaming product development, engineering and design teams in the industry — Alienware and XPS — and this all-star lineup will be supported by a worldwide sales and marketing organization.
Alienware products are built by gamers for gamers and the brand has an impressive heritage of delivering a number of industry firsts in gaming. Alienware was first in the industry to introduce colors and a unique design for its PCs. Alienware also was the first to place a desktop processor in a gaming notebook. More recently – Alienware was first with dual GPUs (SLI) in notebooks and remains at the forefront of the industry with desktop offerings such as quad GPUs, overclocked processors and the fastest hard drive options available.
Today, Alienware gaming products have been recognized by customers and the industry as the best of the best. In fact, the Area-51 m15x has won multiple editors’ choice awards from prestigious publications such as Laptop, PC Magazine and Maximum PC, and the Area-51 desktop has won the Editors’ Choice Award from PC Gamer and the Shoppers’ Choice Award from Computer Shopper.
XPS remains an important Dell brand with its heritage of premium performance. While closely associated with gaming, in the last year XPS has expanded well beyond a gaming brand – look at the XPS One, our first entry into the all-in-one market, the XPS M1330, an industry leading ultraportable or the XPS 420 desktop, designed for multi-media activities. How the WSJ missed all this is a little beyond us.
And XPS gaming systems will remain an important part of our gaming product portfolio. We don’t plan an early phase-out of these systems as the WSJ incorrectly stated, and in fact will continue to refresh them to keep them on the front edge of gaming:
The XPS M1730 gaming laptop
- Nicknamed “the Beast,” this laptop is packed with powerful technology that boosts its performance above many gaming desktops available today.
- Editor’s Choice awards from PC Magazine, CNET, Laptop Magazine and Game Informer
The XPS 630 gaming desktop
- Received a remarkable FOUR Editor’s Choice awards within the first five days of launching
The XPS 730/730 H2C
- Supports bleeding-edge technology and features, includes re-designed H2C cooling system
We love gamers. We love gaming. And much like we want to win every game we play, we want to lead in this market. Simple really. So that’s why we’re investing so much in the gaming systems of the future – we want those on an Alienware or XPS to reign supreme.









